Teledermatology marketing is how a dermatology practice lets patients know it offers virtual visits, which visits are a good fit and how to book one. The goal is to present video visits as a natural part of the practice, using the same voice, look and standards as the rest of its marketing. In short, teledermatology marketing works best when the practice has one clear virtual visit page, explains which visit types it offers online, makes booking simple, keeps messages consistent with its brand and reviews a few numbers each month. Virtual care then reads as an extension of the practice rather than a separate service. This resource from Dermatologist Planning explains the usual parts of teledermatology marketing, how practices keep the brand consistent, the channels commonly used and the questions practices often bring to a marketing professional.

Key takeaways

• Give virtual visits one clear page on the website.
• Explain which visit types are offered online.
• Keep booking for video visits simple.
• Use the same brand voice across every channel.
• Review requests and page visits each month.

What teledermatology marketing covers

Awareness among current patients

Many patients do not know their dermatology practice offers video visits. A large part of teledermatology marketing is simply telling existing patients, on the website, in emails and at the front desk, that the option exists.

Reaching new patients

Search visibility for terms such as virtual dermatology visits or online dermatology appointments helps people who are looking for a practice that offers this kind of visit.

Setting clear expectations

Good marketing also explains which visits work well by video and which need an in-person exam, so patients choose the right appointment from the start. The practice's physicians decide which visit types are offered virtually.

Building the virtual visit page

One page that explains it all

A single virtual visit page usually covers what a video visit is, the visit types offered, how to prepare, what equipment is needed and how to book. Other pages and messages can link back to it.

Plain, practical wording

Short sections and plain language work best. Many practices describe the technology needs simply, such as a phone or computer with a camera and a quiet, well-lit room. The guide to dermatology telehealth video covers the practice side of that setup.

Physicians and hours

The page shows which physicians and providers offer video visits and on which days, so patients know what to expect before they book.

Links to related services

Linking the virtual visit page to the matching condition pages helps patients move from reading about a concern to booking the right kind of visit.

Dermatologist Planning can introduce you to independent digital marketing and website professionals who work with dermatology practices on virtual visit pages, search visibility and patient email planning. To request an introduction, contact us or call or text (972) 616-4581. You can also read about dermatology digital marketing.

Keeping the brand consistent

The same voice everywhere

Virtual visits are described in the same tone the practice uses everywhere else. If the website is warm and reassuring, the virtual visit page and emails sound the same way.

Matching colors, logos and layouts

The virtual visit page uses the practice's own colors, fonts and layout. Booking screens and confirmation emails that carry the practice name and logo help patients recognize that the visit is with their own practice.

Medical and cosmetic lines

Practices that offer both medical and cosmetic dermatology often decide which side of the practice offers video visits and present them in the voice of that service line, so messages stay focused and clear.

Making booking simple

Clear visit types

Booking options with plain names, such as a video follow-up visit or a video visit for a new skin concern, help patients pick the right slot. The visit types match what the physicians have agreed to offer online.

One booking path

Whether patients book by phone, by online scheduling or through a request form, the virtual visit page shows one main way to start and the front desk knows how to handle each request.

Confirmations and reminders

Confirmation and reminder messages that include the visit time, the link or app needed and a phone number for help make the first video visit easier for patients who are new to it.

Channels for teledermatology marketing

Website and search

The virtual visit page, supported by mentions on related service pages, helps the practice appear for searches about online dermatology care. A marketing professional can review how the page is structured and linked within the site, and the practice's SEO for dermatology clinics page explains that work in more detail.

Map listing

Many practices note virtual visits in the services and description of their listing. The guide to the dermatology Google Business Profile explains how that listing is maintained.

Email to current patients

A short announcement to patients who have signed up for practice emails, followed by occasional reminders, keeps video visits in mind. The guide to dermatology email marketing covers list care and sending rhythm.

Social media and the front desk

Simple social posts and a brief mention by front desk staff when patients call to book also help patients learn the option exists.

Messages to avoid in teledermatology marketing

No overpromising

Messages stay factual about what a video visit is and how it works. They avoid suggesting that every concern can be handled online or promising a particular result.

No patient stories or images

Marketing for virtual visits uses general descriptions, illustrations and images of the office or equipment rather than patient stories or images of patients.

Keep it calm

Calm, informative wording fits a medical practice better than urgent offers or countdowns. Patients respond well to clear information about how the visit works.

Reporting and questions to ask a marketing professional

What practices commonly review

Many practices review visits to the virtual visit page, video visit requests, the share of those requests that become booked visits and which channels send the most interest each month.

Planning questions

• Which visit types will the practice offer by video?
• Who will update the virtual visit page when providers or hours change?
• How will patients book, and how will the front desk handle each request?
• Which channels will announce video visits to current patients?
• Which numbers will the practice review each month?

Keep accounts in the practice's name

Many practices keep the website, listings, email tool and social accounts under the practice's own logins, with outside professionals added as users.

Frequently asked questions

What is teledermatology marketing?

It is how a dermatology practice tells patients it offers virtual visits, explains which visits are a good fit and makes those visits easy to book.

Does a practice need a separate page for virtual visits?

Many practices use one clear virtual visit page that explains visit types, preparation, equipment and booking, with links from related service pages.

How can virtual visits stay consistent with the brand?

Using the same voice, colors, logo and layout on the virtual visit page, booking screens and emails helps patients recognize the visit as part of their own practice.

Which channels promote teledermatology visits?

Common channels include the website, search, the practice's map listing, emails to subscribed patients, social media and mentions by the front desk.

What should teledermatology marketing avoid?

It avoids overpromising, patient stories or images of patients, and urgent offers, keeping messages factual and calm.

Request an introduction

Dermatologist Planning can introduce you to independent digital marketing and website professionals who work with dermatology practices on teledermatology marketing, website content and search visibility. Learn more about dermatology digital marketing, then take the short Dermatologist Planning Marketing & SEO survey and request an introduction. You can also call or text (972) 616-4581, or contact us. The form goes to [email protected].