Copyrights 2026 | Dermatologist Planning
Website design and development for dermatology practices
Every channel sends patients to your website, and dermatology patients judge it visually. Dermatologist Planning can introduce you to independent web professionals who build and maintain dermatology websites.
- Independent professionals
- Free introduction
- You decide who to hire
What should a dermatology practice website include?
A dermatology website should give medical and cosmetic patients separate, clear paths; explain conditions and treatments in plain language; introduce each provider and their credentials; present before-and-after galleries with proper consent; and handle appointment requests and photo uploads securely. It should load quickly on phones and meet accessibility standards. Dermatologist Planning introduces practice owners to independent web professionals who build these sites. It does not build websites itself.
Patients judge a skin practice by how its website looks and works
A cosmetic patient expects a polished, image-led site that feels like the experience they want. A medical patient with a new rash wants to know quickly whether you are accepting new patients and how soon they can be seen. A referring physician needs a fax number and referral instructions. A good dermatology website serves all three without making any of them hunt.
Dermatology sites also carry particular risks: gallery images without documented consent, photo upload forms that collect health information, and tracking tools on condition pages. This page explains what a web professional should address for a dermatology practice.
Dermatology web development: what a professional handles
Medical and cosmetic paths
Navigation and page structure that separate medical dermatology, skin cancer and Mohs care, and cosmetic services.
Condition and treatment pages
Individual pages for conditions and procedures, written for patients and reviewed by a dermatologist.
Consent-ready galleries
Galleries organized by treatment, with documented authorization, consistent photo standards, and no identifying details.
Provider profiles
Credentials, specialties, and roles for each dermatologist, PA, NP, and aesthetician.
Secure forms and photo uploads
Appointment requests and teledermatology photo uploads handled through HIPAA-appropriate tools with business associate agreements.
Speed and accessibility
Fast, image-optimized pages that meet the WCAG 2.1 AA standard on phones and desktops.
Dermatology website design: what makes it different
Images without slowing the site
Dermatology sites rely on photography and galleries, which can make pages slow. Modern image formats, proper sizing, and lazy loading keep pages fast on phones, which matters for patients and for search engines.
Galleries built around consent
Gallery management should record each patient's authorization, what it covers, and when it expires or is revoked. File names, captions, and metadata should never contain names or dates of service. Images should be unretouched and labeled as individual outcomes.
Teledermatology and photo uploads
If patients can upload photos of a skin concern, those images are protected health information. The upload tool, storage, and any notification emails should be covered by appropriate safeguards and business associate agreements. Have counsel review the workflow.
Accessibility for every patient
A 2024 federal rule under Section 504 sets WCAG 2.1 AA as the web accessibility standard for many healthcare organizations that receive federal funds, with phased deadlines. Image-heavy dermatology sites need careful alt text, contrast, and keyboard navigation. Ask counsel whether and when the rule applies to your practice.
Content for search and AI tools
One clear heading per page, answer-first condition content, schema for your practice and physicians, and a logical site structure help search engines and AI tools understand your services. The same clarity helps patients find what they need.
Ownership and maintenance
Your domain, hosting, and website files should be in your practice's name. Ask who handles updates, security, backups, and gallery maintenance after launch, and what happens if you change professionals.
When dermatology practices typically look for web development help
- The site looks dated next to competitors
- Medical and cosmetic content is tangled
- Galleries lack documented consent
- Photo uploads or forms have not had a privacy review
- Adding a cosmetic line, provider, or location
- Pages load slowly on phones
- Unsure about accessibility obligations
- Unclear who owns the domain or hosting
How the introduction works
Take the 2-minute check
Answer a few quick questions about your practice, your market, and what you want your marketing to do.
Get a matched introduction
Dermatologist Planning introduces you to an independent web development professional who works with dermatology practices.
Meet and decide
You speak with them directly. They explain their scope and fees up front, and you decide whether to hire them.
Questions to ask a web development professional
Use these in a first conversation to judge experience and fit.
- Have you built websites for dermatology or aesthetics practices?
- How do you structure medical and cosmetic sections?
- How do you manage gallery consent and image metadata?
- How do you handle forms, uploads, and business associate agreements?
- How do you test for WCAG 2.1 AA accessibility?
- Will the domain, hosting, and files be in my practice's name?
- Who handles updates and security after launch?
- How are your fees and contract terms structured?
Frequently asked questions
In website design for dermatologists, how should medical and cosmetic services be separated?
Most practices use distinct navigation sections and landing pages for medical dermatology, skin cancer and Mohs care, and cosmetic services, often with different visual emphasis. Shared elements such as provider profiles and locations link both. The goal is that each patient reaches relevant information in one or two clicks.
Do website photo uploads need to be HIPAA compliant?
If patients upload images of a skin concern, those images are protected health information. The tools that receive, store, and send notifications about them generally need safeguards and a business associate agreement. Many practices route uploads through a patient portal instead of a website form. Have counsel review your setup.
How should my before-and-after gallery be managed?
Keep a record of each patient's written authorization, what it covers, and any revocation. Use consistent lighting and angles, avoid retouching, and label images as individual outcomes. Strip identifying details from file names and metadata. A professional can build a gallery that is easy to update when consent changes.
Does my dermatology website need to be accessible?
Accessibility helps every patient, including those with limited vision. A 2024 federal rule sets WCAG 2.1 AA as the standard for many healthcare organizations that receive federal funds, and image-heavy sites need particular attention to alt text and contrast. Ask counsel whether and when the rule applies to your practice.
How does my website affect AI search visibility?
AI tools and search engines read your website to understand your services. Clear condition and treatment pages, provider credentials, structured data, and consistent practice details make it easier for them to describe your practice accurately. Image-only pages give them little to work with, so pair galleries with explanatory text.
Who should own the domain, hosting, and website files?
Your practice should. Ask any professional to set up the domain, hosting, and website files in the practice's name, with you as the primary owner and the professional added as a user. That way your history, data, and access stay with your clinic if you change professionals later. Confirm this in writing before work begins.
Is Dermatologist Planning a marketing agency?
No. Dermatologist Planning is an introduction service. It does not design, build, or host websites for practices. It connects practice owners with independent web development professionals who work with dermatology practices. The professional you choose works for you directly, explains their own scope and fees up front, and is responsible for the work they deliver. You decide whether to hire them.
What does the introduction cost?
Nothing. Dermatologist Planning does not charge physicians for the introduction. If you hire the professional, you pay them directly, and they explain their scope and fees up front. Dermatologist Planning may receive compensation from partner businesses, as described in the site disclaimer. You are never obligated to hire anyone you meet.
More digital marketing services
Digital Marketing
How search, ads, social, AI answers, and your website work together for your dermatology practice.
Back to Digital Marketing →SEO
How your practice appears in Google search and Maps for skin conditions, procedures, and "dermatologist near me."
Explore SEO →Google Ads
Paid search for medical and cosmetic dermatology that reaches patients ready to book, within prescription drug ad rules.
Explore Google Ads →Social Media Management
Instagram, TikTok, and YouTube content that builds trust in your providers, with consent built into every image.
Explore social media →AI Visibility
How your practice appears when patients ask ChatGPT, Perplexity, or Google AI Overviews about skin concerns.
Explore AI visibility →Give patients a clear reason to choose your practice
Take a 2-minute check and request an introduction to an independent web development professional who works with dermatology practices.
Take the 2-minute Practice Marketing Checkor call (972) 616-4581
Dermatologist Planning is an introduction service connecting physicians with independent professionals. General education, not legal advice.